WEBSITES & LANDING PAGES
Give your audience a clear next step.
Websites and landing pages for B2B firms, funded startups and independent professionals. I connect a clear offer, a useful audience path and credible proof with a straightforward way to enquire.
Based in Germany · Working remotely · One project contact
Who this is for
B2B firms
Explain a complex service, support a considered buying decision and guide the right enquiries to your team.
Funded startups
Bring a launch or evolving offer into a focused page structure, with room to develop as the business learns.
Independent professionals
Make your expertise, services and way of working easy to understand without an unnecessarily complex website.
From a scattered message to a useful website
Clarify the offer
Make it clear what you do, who it is for and why it matters. Align the message with the marketing that brings visitors here.
Create a path, not a collection of pages
Organise information around your audience’s questions. Place relevant proof near the decision and make the enquiry route easy to find.
Scope and deliverables — agreed in your brief
Discovery & information architecture
Audience and goal review, existing-materials audit, sitemap and page priorities. Deliverables can include a discovery summary, audience paths and an approved page structure.
Copy direction, design & build
Content hierarchy and copy direction, responsive page design and implementation on the agreed platform. Page count, copy responsibilities, assets, forms and revision rounds are confirmed before work starts.
SEO, measurement & launch
SEO foundations such as page titles, descriptions, heading structure and indexability checks. Coordinate analytics requirements and consent setup with the responsible parties; this is not legal advice. Launch checks, access, documentation and handover are provided as agreed.
Own business website example
Ideas in Motion / innatali.com
Ideas in Motion / innatali.com is my own business website. The work brings together a clear site structure, detailed service explanations and a responsive layout, connecting the portfolio with a straightforward enquiry flow. Explore the Work page to see the projects presented on the site.
From brief to launch
01 — Discover
Review your offer, audience, existing content and priorities. Agree the page scope, responsibilities, budget and timeline.
02 — Structure
Map the audience path, page hierarchy and copy direction. Confirm what proof and assets are available and approved for use.
03 — Design & build
Develop the responsive design, build the agreed pages and review them together at defined checkpoints.
04 — Check & hand over
Review mobile layouts, links, enquiry routes and SEO basics. Coordinate measurement and consent, then launch and hand over as agreed.
Practical questions
Can you improve an existing website?
Yes. We can review the existing structure and content first, then agree whether targeted improvements or a rebuild is more useful.
Who supplies copy and images?
We agree this in the brief. I can shape the message and copy direction; final copy, imagery, rights and approvals need clear owners.
How much does it cost and how long does it take?
This depends on page count, content readiness and functionality. After reviewing your materials, I propose a defined scope, timeline, revision rounds and price.
Are hosting and ongoing updates included?
Only where explicitly agreed. Platform subscriptions, domains, maintenance and future content updates are discussed separately. SEO foundations do not guarantee rankings or enquiries.
Let’s start with your audience
What to share
Send your existing URL or materials, who you want to reach, what they should do next and your desired timing. I’ll assess the fit and propose a practical scope.